A woman with long, wavy, brown and blonde hair smiling at a beauty salon, with a male hairstylist standing behind her, holding her hair. The advertisement promotes a career opportunity at Ulta Beauty with bold pink and black text.
Packaging image for Scissors, handmade in Japan, designed for curls, featuring a curved scissors with a shiny metallic finish and a pink "Shop Now" button.
Pattern of hair strands in various shades of blonde, brown, and black, arranged in a fish scale pattern with black outline overlays.
A set of rose gold electric hair trimmers with black and silver accents, alongside a black charging station holding blue batteries, against a dark background with white text. This was a card designed for a beauty box, and was inserted in the box.
A rose gold themed beauty box for a barber tool company.
A black and grey themed beauty box for a barber tool company.
An Olaplex beauty box that Erica helped develop and project managed from start to finish.
A Joico beauty box that Erica helped develop and project managed from start to finish.
Email creative Erica designed and deployed for Ulta Beauty to professional hairstylists and barbers.
Thumbnail creative Erica designed and deployed for Rene Furterer
Email creative Erica designed and deployed for Cosmoprof to professional hairstylists and barbers.
Purple and blue background celebrating last chance with bold text 'Last Chance Giveaway!' and images of various TRUSS Professional haircare products including shampoos, sprays, and masks. There is a call to action to complete a survey for a chance to
An advertisement for a chance to win a $500 TRUSS Professional product bundle, featuring various hair care products like shampoos, conditioners, and treatments, set against a blue textured background with a black and blue 'Enter Now' button.
A promotional graphic with text that says 'Purchase these brands?' and a list of hair care and beauty brands. The background features a gradient of pink and red, with brand logos for Wella, Sebastian, Nioxin, OPi, Colorcharm, Ghd, Clairol, and Brioge