With over nine years of experience in digital marketing, brand strategy, communications, and account management, Erica specializes in crafting innovative campaigns that blend creativity with data-driven insights, delivering measurable results for brands across industries.

Erica is passionate about marketing localization and excels at tailoring campaigns to specific audiences, ensuring brands connect authentically with their target markets. With expertise in social media management, content creation, and project execution, Erica brings a holistic approach to every project.

Outside of marketing, Erica is a passionate baker and photographer, often combining the two in her creative work. She runs a cottage bakery in Austin, Texas, and her photography and videography have been featured in a range of websites and publications, most recently in the Denver Gazette.

Erica is always looking for opportunities to bring her strategic vision and creative expertise to forward-thinking brands by staying ahead of industry trends, and pushing creative boundaries.